Developing a marketing strategy is crucial for any business. Without the efficient one, the qualities of your products and your efforts only attract customers coincidentally and inefficiently. Your marketing strategy should focus on that your products and services meet customer needs and developing profitable and long-term relationships with those customers. To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand.
B-Trac is helping businesses achieve that goal.
Shop owners are losing money because of the wrong order of shelves in the store. The aim of the system is increasing shop owners' profit by getting customers' informations about how much time they spent in different parts of the store and showing the result in a heat map. For example brighter color shows that the customers spent more time at that part of the store. After collecting and analyzing the data of customers' behaviors, the result is presented to the shop manager.